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Walkers Shortbread stays fresh in resealable pouch

The use of a peel-and-reclose packaging system for Walkers Shortbread cookies 
creates convenience for today’s on-the-go consumer and extends product’s shelf life.

The square pouch format provides excellent point-of-sale display properties for the product.
The square pouch format provides excellent point-of-sale display properties for the product.

Scottish-based company Walkers Shortbread Ltd., a maker of shortbreads, biscuits, cakes, and oatcakes, recently sought an innovative new packaging format for its shortbread products that could provide consumer convenience, while keeping the product fresh after opening. The new packaging would first be used for its line of mini shortbreads, including chocolate chip shortbread, and shortbread rounds and fingers.


Walkers was founded more than a hundred years ago in 1898, in the village of Aberlour, nestled in the heart of Speyside, in the Scottish highlands. Since then, it has been dedicated to producing only the highest-quality shortbread. Baked using flour, pure butter, sugar, and salt, Walkers shortbread products are guaranteed to contain no artificial flavorings, colorings, or additives. The company currently exports more than 12 varieties of its shortbread products to 80-plus countries around the world.


Looking to introduce an innovative new packaging format in a way that further enhanced its brand equity and highest brand standards, Walkers turned to flexible packaging supplier Printpack, Inc.. A supplier to Walkers for more than 15 years, Printpack worked closely with the company, along with U.K.-based Macfarlane Labels Ltd., to create a new resealable, flexible-pouch format using Re-Seal It® peel-and-reclose technology.


Reclosability preserves product quality


A registered trademark of Macfarlane Labels, Re-Seal It combines patented label technology with high-performance barrier films for flow-wrap packaging applications. The technology is certified by the U.S. Food and Drug Administration, and the U.S. Department of Agriculture.


“Walkers had identified a market requirement and approached us with a description of their needs,” says Michael Hoban, Printpack account manager. “We created an easy-to-use reclose solution and applied it to the laminated film we supply to Walkers. They have now adopted this technology on a number of packages, including products exported to the U.S.”


The laminated film structure, constructed of oriented polypropylene/adhesive/OPP, plus the clear reseal label, helps protect and preserve the shortbread product, while at the same time meets the growing demand for innovative package design. The exterior of the film showcases the high-end graphics that are mandatory in today’s competitive marketplace, while the internal barrier materials prevent foreign substances—gases, odors, or chemicals—from entering the package.

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