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Heaven-sent flex pack for Manna popcorn

Colorful, flexible bag created for new 100% SuperNaturalTM popcorn provides product freshness, while providing enticing, high-quality graphics.

Pw 43694 Manna Package V3

The newest addition to the snack-food aisle started as a simple family recipe for popcorn. Its flavor was a mixture of sweet and salty, with a subtle, spicy kick at the end. For decades, this recipe remained a secret; the delicacy was reserved for friends and family only. However, its growing popularity encouraged one family member, Demar Mills, to consider taking the popcorn to the public. In 2011, Demar and his wife, Whitney, launched Miami-based DemWhit’s Culinary Creations and its cornerstone treat was dubbed Manna.

When it came to packaging Manna and putting it on the shelf, DemWhit’s faced several challenges. On the one hand, the company wanted the product to stand out in the competitive organic snack-food landscape. This would be accomplished by reinforcing that the product is an all-natural option, yet still maintaining the look and feel of a premium product through high-quality graphics. At the same time, Manna required packaging that would preserve the popcorn’s unique flavor and freshnessβ€”Manna is the first ready-to-eat popcorn using pure grapeseed oil; it uses all non-GMO ingredients; and it is sweetened with organic evaporated cane juice.


The process was further complicated by a strict time constraintβ€”DemWhit’s goal was to have Manna on store shelves within a month’s time to capitalize on the β€œhigh consumer demand for popcorn products and the need for innovation in the space,” says Demar.


DemWhit’s COO Peter Rood hailed from a printing and packaging background and initially doubted that the deadline could be met. β€œI was skeptical that we would find a partner capable of addressing our quality demands within the time constraint,” he says. Recognizing this challenge, Rood conducted a wide search through his industry connections to find a solution. Fortunately, his concerns were alleviated after finding a packaging supplier known for its ability to get projects completed quickly without sacrificing quality.


Flexible packaging provider Star Packaging Corp. was able to make a compelling case to meet DemWhit’s needs. Rood desired hermetic seals, product freshness, eye-catching graphics, and superior stiffness compared to many bags found on store shelves. Star’s packaging development team designed a film structure that met all of these requirements.

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