Pouch scores sustainable packaging points

Horse Quenchers is a popular mix of all natural grains and flavorings that, when added to water, make horses eagerly drink the water. The switch from plastic bucket to plastic pouch is beneficial not only from a sustainable packaging standpoint but also because it’s what customers have been asking for. And on top of all that, the pouch costs less. “We have not raised our prices since 2007, and the change in packaging will allow us to continue to hold our prices steady in the face of significant cost increases,” says Nancy Issenman, CEO of Equatic Solutions.