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Holiday sampler pack resurrects the 'cigar box'

The cigar box is making a comeback in a different product category with Young Plantations' Mingo River Southern Holiday Sampler.

Pw 5000 Mingo

Tom Coker, Young Plantations president, believes the “nostalgia factor” of the carton, which contains Mingo River and Betsy’s branded Southern treats, will ignite sales for specialty retailers this holiday season.

“Gift buyers are always on the lookout for items that are new and different, particularly those who shop specialty and gourmet retailers,” Coker says. “I believe people will be attracted to the novelty of the Mingo River Southern Holiday Sampler first by the package and then by the delicious treats inside, which are traditional Southern holiday fare.”

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