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Cafe Yumm! Sauce rebrands through 'green' packaging

Lightweighting drove Beau Delicious! Intl. to change from glass jars to sleeved APET containers.

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An eye toward "greening" resulted in a repackaging from glass jars into sleeved, 6-oz deli-style containers for Café Yumm! Sauce from Beau Delicious! Intl., Eugene, OR. The APET (amorphous PET) containers are molded with the Society of the Plastics Industry #1 recycle coding for PETE.

Introduced in March 2009, the retail-friendly packaging replaces 8-oz glass jars that had only been sold in Café Yumm! restaurants in Oregon.

"This new packaging reduces our environmental footprint in three important ways," explains company co-founder Mark Beauchamp. "First, we are using a lighter-weight, recyclable material. This results in lower shipping costs, thus lower products costs to our customers, and less packaging materials going into the waste stream. Second, using post-consumer paperboard sleeves reduces the use of virgin paper products. And third, using soy-based inks is the environmentally sound choice. You can actually compost the sleeve."

The rounded, custom-designed containers are sealed with a clear barrier-film lidstock and topped with a 4 1/4-in. dia APET overcap.

Beauchamp likes the container's deli-style wide-mouth opening for dipping as well as the sleeve's design, which also permits the packages to stand up on shelf. "It displays well either way," Beauchamp points out. “The sleeve packaging allows us to use 100-percent post-consumer paperboard and tell more of our story," Beauchamp says. The story is also told on the copy printed on the sleeve's reverse side.

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