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Lidding proves m'm, m'm good to go for Campbell's Soup at Hand

Campbell Soup Co.’s Web site describes its Campbell’s Soup at Hand as “a great way to eat right when you’re on the run.”

Pw 7340 Soup At Hand2

The side adds, “Our heat-and-go microwavable cups let you enjoy sippable soup anytime, anywhere.” To show how easy it is to consume directly from the Soup at Hand container, an online graphic offers the following instructions: “1. Pop the top. 2. Microwave. 3. Grab n’ go.”

Packaging is critical for the 13 103⁄4-oz Soup at Hand varieties, which were first introduced in the 2002/2003 “soup season,” says John Faulkner, director of brand communications with Camden, NJ-based Campbell Soup Co. So much so that the ultra-peel, retortable membrane end from Watson Standard Adhesives (724/274-0650) and Sonoco earned a Highest Achievement (in Technical Innovation) and a Gold Award from the Flexible Packaging Assn.

Watson Standard provides a retortable heat-seal lacquer coating that Sonoco applies to metal that it manufactures into the finished metal ring-pull ring.

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