The 2.5-oz gourmet liquid chocolate with a honey-like consistency was introduced this past March in a stand-up, gusseted pouch that allows consumers to squeeze out the chocolate directly into their mouths.
No new packaging equipment was required by a local contract manufacturer to pack the pouches, says Kenneth J. Burke, Lava's president and CEO. Burke declines to provide any packaging details other than to say the pouch is a flexible foil/film structure. He says two tear notches near the top of the pouch ease opening and dispensing, and that the two-serving pouch “essentially seals itself,” although no further information was available. Unopened shelf life is one year.
The Lava Bar sells for $1.79 in many areas of the country. “In convenience and grocery stores, hotel gift shops, theme parks, pharmacies, and virtually anywhere you find a candy bar,” says Burke.
