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Redken stands up for pouch multipack

When designers at New York-based Redken decided to switch from traditional polyvinyl chloride folding cartons to clear, flexible stand-up pouches from Specialty Films & Associates for its Smooth Down multipacks of hair-care products, they gained a sharper, more modern design as well as added consumer convenience.

Pw 12957 Redken2

The 8-mil polyester/low-density polyethylene film structure provides substantial support for the primary packages that stand inside. The pouch is also equipped with a press-to-close zipper from LPS Industries.

“We switched from a PVC folding carton to a pouch because we felt it was the most cost-effective way to introduce a new product to the consumer and professional markets with consistency. We felt that this was the best option for the project,” says Sabrina Parmett, project manager for the Smooth Down product line. “We have other projects in the works that will be prepacked in pouches as well.”

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