ConAgra debuts aseptic pudding packs

ConAgra Foods, Irvine, CA, claims it’s the first-ever shelf-stable pudding in a single-serve tube pack. Another convenient, tube-packed fun food directed toward kids has been introduced (see Hunt’s Snack Pack Squeez ‘n Go Portable Pudding.

Pw 15812 Squeez

Squeez ‘n Go debuted this summer and should be available nationwide this month.

The 2.25-oz tubes measure 8¾’’ x 1½’’. The three-side-sealed film with tear notch opening is from Curwood (Oshkosh, WI). Although film details are unavailable, samples indicate that a foil or a metallized film layer plays a key role in the laminated structure. ConAgra had introduced refrigerated tube packs of pudding under the Hershey brand this spring in a similar format now used for Squeez ‘n Go. Both products are produced eight-up at rates of 400 packs/min on Stick Pack Model 2030 form/fill/seal equipment from Hassia USA (Morganville, NJ). ConAgra says that the tubed packs have a one-year shelf life.

“Convenience is a major factor for moms when choosing snacks for their families,” says Charlene Lee, brand manager for the Snacks Business Unit of ConAgra Foods’ Grocery Foods Group. “[We] developed Squeez ‘n Go to give consumers a new, fun, and easy way to snack on-the-go.” The hand-held tube packs, intended for kids ages 6 to 12, require no utensils and permit the puddings to be eaten anywhere. Puddings are formulated without preservatives in six flavors. The four different eight-count carton varieties are marketed with other ready-to-eat puddings or in the snacks aisle where they sell for $2.69. —RL

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