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NECCO mints in a snap

New high-intensity Ultra mints from NECCO (New England Confectionery Co.), reached national retail stores in June packed in a 4½-oz, 1.7-mil polypropylene bag with a laminated cast PP snap closure.

Cambridge, MA-based NECCO believes that the flexible package delivers a unique retail shelf presence compared to competitive tins or blister packs. “We started looking at traditional lay-down peg bags and stand-up pouches,” says NECCO marketing manager Lory Zimbalatti, “but the problem was keeping the mints fresh.”

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