Based in Camden, NJ, Campbell Soup Company representative John Faulkner says, “In the prepared foods category, people are familiar with this type of package. The point of differentiation for us is that baking sauce is included in a can with an easy-open pop-top lid.” The easy-open lids were introduced last year for Campbell’s ready-to-serve soups. “This is the first for our condensed line,” he says.
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