Campbell's meal kit packs convenience

Spotted by Packaging World editors at FMI, Campbell’s Supper Bakes will rollout nationally in July with five packaging components. Each outer paperboard carton contains a 10¾-oz easy-open steel can of baking sauce, a high-density polyethylene/ethylene vinyl acetate-blend pouch of starch mix, and paper/plastic and foil/plastic-laminated tandem packets of seasoning and crumb toppings.

Pw 17339 S Pw 0601 103

Based in Camden, NJ, Campbell Soup Company representative John Faulkner says, “In the prepared foods category, people are familiar with this type of package. The point of differentiation for us is that baking sauce is included in a can with an easy-open pop-top lid.” The easy-open lids were introduced last year for Campbell’s ready-to-serve soups. “This is the first for our condensed line,” he says.

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce