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From gabletop to plastic

Both Nestlé USA and Hershey Foods used the Food Marketing Institute 2001 show as a platform to promote plastic containers that replace gabletop cartons.

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Complete details about material specs and filling technologies are not available. But at press time, what’s known about the containers is that both consist of a plastic bottle, plastic threaded closure, foil membrane, and shrink-sleeve film label.

At Glendale, CA-based Nestlé USA, the move from gabletop to plastic for Carnation-brand liquid Coffee-mate coffee creamer reflects a trend similar to that of single-serve beverages. That trend is built on the widespread perception that a reclosable plastic container provides greater consumer appeal, protects freshness better, won’t spill in the fridge, and is easier to open, reclose, and pour from than a gabletop carton. Rolled out in January, the 16- and 32-oz containers are sold in the refrigerated dairy case, as were its gabletop predecessors. The bottle is opaque white and has the PETE (polyethylene terephthalate) resin identification molded into its bottom.

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