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Costco bags gravure honors

A bag holding 4 lb of four-cheese ravioli was the Best of Show winner in the recent packaging competition sponsored by the Packaging & Label Gravure Assn.

Pw 17606 Ravioli

(Springfield, OH). The award was presented in March to Nordenia USA (Jackson, MO) at the PLGA meeting in Orlando, FL.

“Since we introduced this new package, sales of the product increased over 100 percent,” says JoLynn Sanchez, packaging manager for Costco Wholesale (Issaquah, WA). Costco had previously tested a bag from Nordenia that used the same graphics as a previous box. Once the bag was considered a success, Costco’s in-house packaging department did a complete graphics redesign that Sanchez credits to designer Kevin Biegel.

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