The color coding scheme indicates levels of fat, sugar and salt per
100g. Is it working? Sainsbury has revealed that sales of breakfast
cereals with "greens" and "ambers" are growing twice as fast as total
breakfast cereals. The supermarket group also noted that frozen ready
meals with no "reds" on their labelling are showing annual growth of 7
per cent. This contrasts with a 35 per cent decline in frozen meals
with reds on their labels. Manufacturers, who have no control over the
labeling, are being forced to rethink ingredients.
Green means go buy!
In the U.K., Sainsbury's super markets has pioneered a traffic light labeling scheme where healthy foods receive green labels and unhealthy foods are tagged with red labels.
May 31, 2007
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