The color coding scheme indicates levels of fat, sugar and salt per
100g. Is it working? Sainsbury has revealed that sales of breakfast
cereals with "greens" and "ambers" are growing twice as fast as total
breakfast cereals. The supermarket group also noted that frozen ready
meals with no "reds" on their labelling are showing annual growth of 7
per cent. This contrasts with a 35 per cent decline in frozen meals
with reds on their labels. Manufacturers, who have no control over the
labeling, are being forced to rethink ingredients.
Green means go buy!
In the U.K., Sainsbury's super markets has pioneered a traffic light labeling scheme where healthy foods receive green labels and unhealthy foods are tagged with red labels.
May 31, 2007
Machinery Basics
New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
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How Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
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