Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Green means go buy!

Green signals healthy foods at Sainsbury’s in the U.K.

In the U.K., Sainsbury's supermarkets has pioneered a traffic light labeling scheme where healthy foods receive green labels and unhealthy foods are tagged with red labels. The color coding scheme indicates levels of fat, sugar and salt per 100g.

Is it working? Sainsbury has revealed that sales of breakfast cereals with "greens" and "ambers" are growing twice as fast as total breakfast cereals. The supermarket group also noted that frozen ready meals with no "reds" on their labeling are showing annual growth of 7%. This contrasts with a 35 % decline in frozen meals with reds on their labels. Manufacturers, who have no control over the labeling, are being forced to rethink ingredients.

Source: The Independent.

This item was from the July 27, 2006 issue of Global Packaging Minute , a monthly read of "hard-hitting and off-beat packaging news from around the world" edited by Packaging World associate publisher Jim Chrzan.

2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms