RFID debate

While widespread use of electronic product code (EPC)/radio frequency identification (RFID) at the store level is thought to be years away, retailers are already eager to use it for case and pallet-level tagging.

Pw 12819 Rules Regs2

Consumer privacy advocates and some legislators are worried about the potential for abuse of the new technology and have proposed legislation to specifically regulate RFID.

In testimony before the House Energy and Commerce Subcommittee on July 14, 2004, Grocery Manufacturers of America (GMA) said such RFID-specific legislation is unnecessary and could stifle many of the beneficial uses as well as further innovation. GMA said the “existing legal framework, industry self-regulation, and market forces” provide ample protection against abuse. The debate is likely to continue for years to come.

Coding, Marking, and Labeling Innovations Report
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Coding, Marking, and Labeling Innovations Report
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Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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