In comments to the state legislature, the American Frozen Food Institute said it believes "any additional country-of-origin marking requirements for frozen foods would violate international trade rules, confuse consumers, subject AFFI-member companies to large and unjustified costs to segregate ingredients and to maintain an impractical variety of label stock, and potentially limit the ability of these companies to compete in essential export markets."
In addition, AFFI said the pending bill violates the Commerce Clause of the U.S. Constitution and U.S. obligations to its trading partners. AFFI said voluntary country, state, or regional markings can be used by some companies in an effective marketing strategy.