Some 57% of shoppers reported purchasing organic foods in the past six months or using them to help maintain their health, up from 50% in 2001. Yet less than 40% purchased the organic version of their favorite foods. Organic fruits and vegetables were the most popular, and cereals, breads, pastas, and dairy products were also favored.
“The survey reveals that an increasing number of shoppers are buying organic fruits and vegetables because they feel they are better for you,” said Martha Schumacher, research manager for Prevention. “But something is keeping them from purchasing the organic versions of other foods. Our findings suggest that price may be the leading reason. With the new organic labeling standards, shoppers will better understand what they’re buying. The proliferation of organic foods should help bring prices down to competitive levels.”
