STOP, look and read

The firm even includes a bold STOP sign on its labels to help ensure that consumers will read all important information before product use. According to president and CEO Daniel Horwitz, Thompson's full line of products--including Dexatrim, Cortizone-10, Asper-creme, Sportscreme, Hemorid, Capzasin-P, and Sleepinal--will have the new format by the end of the year. Thompson conferred with the Food and Drug Administration and the FDA OTC Labeling Task Force to develop its format.