Safeguarding Brand Security in E-Nicotine

Systech solutions protect ENDS Company against underage usage and counterfeit products

Bran Protection 1

In a competitive market, one leading e-nicotine delivery system (ENDS) company faced critical regulatory hurdles regarding the underage use of their innovative vape products. Simultaneously, the company grappled with the escalating issue of counterfeit products, threatening to undermine their market success. Deployment of a Systech solution, not only caused Minors' usage of their products drastically decreased, averting the risk of a US ban, it provided comprehensive global visibility and minimized the commercial impact of counterfeits. The company’s 300 million serialized units are now safely distributed to 500,000 plus retailers.Brand Protection 2

Addressing Underage Use

Recognizing the urgency of curbing underage usage, the ENDS company initially implemented a non-standard serialization and track-and-trace program to identify retail outlets involved in selling their products to teenagers. However, this system encountered frequent errors and duplications, necessitating a more robust solution. UniTrace®, part of the Systech Brand Protection Suite, was deployed, enabling the company to track vape devices and pods throughout the supply chain. With over 300 million serialized units supported annually and seamless integration with customer complaint data, the company swiftly identified retailers selling to minors and promptly responded to parental concerns.

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