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A Whole New Connected Packaging Platform

A leader in digitally printed flexible packaging, ePac Flexible Packaging has launched a platform that leverages the power of digital printing to create serialized, trackable packaging especially suitable for small and medium-sized brands.

When consumers scan the unique QR code on the back of the pouch, not only do they get verification that the package is authentic, they also get customized messaging.
When consumers scan the unique QR code on the back of the pouch, not only do they get verification that the package is authentic, they also get customized messaging.

Called ePacConnect, it creates whole new ways for brands to engage consumers, gain market insights, and protect their brands. ePac Flexible Packaging will offer all its customers either an entry-level no-cost solution or a fee-based solution for customers with broader requirements.

“This brings connected packaging to brands that never had access to it before,” says Ryan Kiley, Director of Market Development at ePac. “If you have the million-dollar budget of a Coke or Unilever, you can do some amazing things to connect digitally with your customer. But if you are a small or emerging brand, it’s Target or Walmart or Whole Foods that maintains the relationship with the consumer. ePacConnect changes all that. It lets us create a unique identity for every single pouch we produce, and it’s all because we are digitally born and bred.”When consumers scan the unique QR code on the back of the pouch, not only do they get verification that the package is authentic, they also get customized messaging.When consumers scan the unique QR code on the back of the pouch, not only do they get verification that the package is authentic, they also get customized messaging.

Partnering with ePac on this program is Scantrust, a Swiss company that provides an Internet of Things platform for connecting products and packaging to the Internet using secure unique identifiers. In the case of ePacConnect, the unique identifier is a QR code measuring 1 sq. cm. ePac prints these codes on one of its 43 HP Indigo 20000 digital presses currently running in various parts of the world. “As part of pre-press we include in the digital print file a serialized unique QR code on every single pouch we end up printing,” says Kiley. “We also recommend that the customer come up with some fundamental messaging like ‘Click here for 20% off your next purchase.’ Without this call for action, your scan rate, and consequently the level of consumer engagement you create, just isn’t the same.”

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