Lessons Learned: The outtakes

Another thing I’ve learned while poring over 2,800 responses to the 2008 version of our annual Lessons Learned survey the past several months is that many of you have a sense of bemusement about packaging.

That’s evident in a number of the survey responses that run from the humorously amusing to the deadpan or enigmatic. I hope that you also find these selections of interest.

What advice do you have on how best to work with other departments within your company on packaging-related issues?

• I have delegated all my baby-sitting responsibilities to my CEO [name withheld for obvious reasons.]

• I am a new bird, I do not have any experience.

What is one important lesson that you have learned to develop a successful project?

• Don’t push me. I’m still working step by step.

• Make sure that the package labeling is compliant for the country in which the product will be sold.

• Design is key for customer eyeballs.

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