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Food exporter specializes in global labeling/coding

AMFEX receives cases of food products from major U.S. food manufacturers, unloads them, adds or adapts primary package labels/codes, repacks the cases, and adds or adapts case codes to satisfy requirements for country of destination.

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American Foods Export Services, Inc. (AMFEX), South Plainfield, NJ, is a unique, niche-market company that provides adapted label and coding services to major food companies and food distributors that ship products to international markets. AMFEX adapts the labels (including barcodes, date codes, and languages) of a broad variety of packaged food products to comply with country-specific shipment criteria. Approximately 60% of these products are delivered to the Middle East, including to U.S. troops stationed there.

AMFEX often needs to reformat codes to accommodate countries where date code laws are different than those in the U.S. and apply foreign language characters to the labeling. Rey Reino, AMFEX owner, says, “We reformat labels and codes according to country requirements and semantics. For example, some countries don’t observe use-by or shelf-life dates, but instead need expiration dates. And, of course, we are probably the only country that puts the month before the day. So, if a product’s expiration date is 10-5-09 in the U.S., it might mean May 10, 2009 in many other countries, which can create confusion. In addition, it’s necessary to add ingredient listings in the appropriate language.”

Depending on the packaging (for example, bottles, cans, bags, boxes), these tasks are accomplished by adding printing to the existing labeling or by manually applying freshly printed, pressure-sensitive labels to amend product information. AMFEX receives the food product shipments from the U.S. manufacturer, unloads the products, adapts the primary package labeling and coding, repacks the cases, and adapts the shipping case labels/codes, as required.

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