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Top Oil counters with 'Super' decoration

As this issue goes to press, Asian automotive distributors are beginning to sell a new motor oil line armed with special front-and-back bottle decorations that fight counterfeiting.

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The “Super” line of motor oils in 1-qt, 4-L and 5-L sizes is marketed by Top Oil Products, a Burlingame, CA-based manufacturer and marketer of specialty lubricants, chemicals, and car care products.

Heat-transfer labeling is from Di-Na-Cal® Label Group (Cincinnati, OH). Top Oil is the first to use Di-Na-Cal’s new Di-Na-Secure label commercially. It uses a special ink that delivers a holographic effect to the company’s Top 1 Formula-1 logo, which is repeated in several areas on the bottle’s front and back panels. These gold-colored logos are easy to spot by looking at the label while moving the bottle. If bottles don’t have the tell-tale holographic look, they could well be counterfeits.

Di-Na-Cal reverse-gravure-prints the heat-transfer labeling in seven colors. Rollstock is sent to Graham Packaging (York, PA), which blow-molds and decorates the 1-qt bottles. Mayfair Plastics (Carson, CA) molds and decorates the two larger sizes. Filled bottles are exported to Asian distributors for sale to the retail market, and to repair shops and spare parts outlets.

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