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PET carafe shakes up NFC juice category

This month, Atlanta-based Coca-Cola’s Minute Maid Co. will launch Simply Orange not-from-concentrate (NFC) premium juice in a distinctive 1.75-L carafe made of polyethylene terephthalate.

Pw 17550 Orange

According to marketing manager Robert Patton, most premium NFC orange juices are in opaque gabletop cartons. He says the shapely clear carafe “Is an entirely different proposition than what’s available in the premium chilled orange juice category today.”

Schmalbach-Lubeca (Manchester, MI) injection/stretch blow-molds the 64-g custom container. Heat-transfer front and back labels are applied at the unnamed Florida contract packager that fills the container. Supplied by Di-Na-Cal® Label Group (Cincinnati, OH), the labels are gravure-printed in seven colors front, five colors back. Di-Na-Cal also supplied the heat-transfer labeling machine.

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