In fall 2016, JUST water became the first to use Tetra Pak’s hybrid bottle carton for its 100% spring water. Now the company has improved the renewable content of the package from 53% to 82% by launching a bottle that uses plant-based materials, reducing GHGs by up to 74% compared to a range of PET bottles.
“Our mission from the onset was to deliver a product that is responsibly sourced and packaged for environmental and social impact, while holding ourselves to the goal of continuous improvement,” says Grace Jeon, JUST CEO. “It’s taken quite a bit of engineering and validations work with our packaging partner Tetra Pak, so achieving this milestone within less than 12 months of our launch is inspiring and motivates us to keep innovating.”
