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Advanced Recycling Content: What You Should Know

Advanced recycling, also known as chemical recycling, is making a name for itself within the recycling space. Check out our curated list of content on this topic so you can learn how this method produces materials that are indistinguishable from virgin plastics. You’ll also read how used plastics are recaptured and remanufactured into new plastics and products -- all through advanced recycling.
Reusable/Returnable
Cruise Line’s Breakfast Room Service Gets More Sustainable
As part of its Sail & Sustain sustainability program, Norwegian Cruise Line rolls out reusable Bento box-style serviceware for in-room breakfast service that uses certified circular PET.
December 10, 2024
The new Bento box-style serviceware used for in-room breakfast service onboard Norwegian Cruise Line’s ships is reusable up to ‘potentially thousands of times’ and is made from 50% recycled PET from molecular recycling.
Recycling
Global Brands Experiment with Advanced Recycled Materials
Cadbury, Churchill Container, L’Occitane, and PepsiCo explore advanced recycling technologies to help meet their commitments for less virgin plastic and more PCR material in their packaging.
August 2, 2024
The advent of advanced recycling technologies has opened up the potential for abundant new sources of PCR plastic.
Recycling
PepsiCo’s Sunbites Bag Uses 50% Chemically Recycled Content
Available in the U.K. and Ireland, the bag is the result of a collaboration of multiple supply chain partners and helps PepsiCo close the loop between plastic and recycled content.
July 31, 2024
A new snack bag for PepsiCo Europe’s Walkers Sunbites chip brand in the U.K. and Ireland is made from 50% recycled content from chemical recycling technology.
Recycling
Souvenir Stadium Cups Use 50% rPP from Purification
Churchill Container tests the viability of incorporating polypropylene recycled through a purification process into its reusable souvenir cups for stadiums and entertainment venues.
July 29, 2024
Churchill Container’s Erik Johnson holds one of the cups made from 50% recycled content from PP purification along with a container of PureFive resin.
Recycling
Cadbury Uses Certified-Circular BOPP for Chocolate Bars
Cadbury Australia uses chemically recycled content produced through pyrolysis for 500 million of its chocolate bar wraps.
July 26, 2024
Cadbury will be using 1,000 metric tons of certified circular BOPP leveraging ExxonMobil’s Exxtend technology to package approximately 500 million family-sized Dairy Milk Chocolate blocks.
Recycling
L’Occitane Cosmetics Bottle Uses 100% Enzymatically Recycled Content
European companies collaborate to produce a fully circular, 100% rPET shower oil bottle made from enzymatically recycled materials that reduce CO2 emissions by 57% versus virgin PET.
June 5, 2024
L’Occitane is using PET bottles made entirely from enzymatically recycled PET waste for its Amande shower oil range.
Sustainability
How Advanced Recycling is Trying to Address the Plastic Waste Problem
Learn how used plastics are recaptured and remanufactured into new plastics and products through advanced recycling. And learn how this method produces materials that are indistinguishable from virgin plastics.
January 3, 2024
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Sustainable Packaging
The Future of Plastic Recycling: Mechanical and Chemical Pathways
At the recent Advanced Recycling Conference, Dimitri Daniels of GreenDot outlined the company’s strategy for enhancing plastic recycling through mechanical and chemical processes.
December 6, 2023
Dimitri Daniels, vice president Chemical Recycling and Upgrading for GreenDot
Sustainable Packaging
Charting a Course for Chemical Recycling in Europe
At the recent Advanced Recycling Conference in Cologne, Germany, John Sewell of Chemical Recycling Europe outlines what’s needed to make chemical recycling a success story.
December 4, 2023
John Sewell, secretary general of Chemical Recycling Europe (CRE)
Sustainable Packaging
Study: Advanced Recycled Plastic Reduces GHGs
A study from Argonne National Laboratory indicates that advanced recycling of post-use plastic through pyrolysis can reduce greenhouse gas emissions up to 23%.
October 19, 2023
Argonne Advanced Recycling Study
Flexible packaging
Chemical Recycling Closes the Loop for Arla’s Cheese Maturing Bags
A pilot conducted by Arla Foods results in a circular packaging for the cheese maturing bags used by the dairy foods company.
October 10, 2023
Arla Foods Sustainable Packaging
Sustainable Packaging
Column: Should We Call it Advanced, Chemical, or Molecular Recycling?
What's in a name? It depends on who you ask, but "advanced" seems to be emerging as the preferred descriptor of a host of new recycling technologies. Let's find out how the public views them.
August 7, 2023
(from left) John Avolio of NOVA Chemicals leads a brand owner panel of LEGO's Drew Felz, Peapod and Ahold's Mike Roxas, Mars Petcare's Barnaby Wallace, and Adrianna Wolf of McCain Foods.
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Top Stories
(l. to r.) Mark Longacre, senior strategist, market development, Formova, and Jordan Guhl, VP of sales, Formova
Robotics
Before You Buy Robots: Critical Steps for Mobile Automation
Why operational discipline matters more than technology in mobile automation success.
A line operator monitors product at a Coca-Cola Consolidated facility. MUST's real-time data has helped operators and maintenance teams identify equipment issues faster and with less wasted film.
Stretch wrapping/load stabilization
Coca-Cola Bottler Cuts Stretch Film Costs 20% with IoT Monitoring
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Sustainability
End of the Line Video Series: More Humanoid Robots, One-Handed Rx Bottles, and an NAW Trial Re: EPR
Chat Gpt Image Jul 16, 2026, 12 54 44 Pm
Recycling
Four Takeaways from This Year’s Brand Owner Bootcamp
The constitutional challenge to Oregon's packaging EPR law could shape the future of producer-funded recycling programs well beyond the state.
Recycling
Oregon's Packaging EPR Law Faces First Constitutional Trial Challenge
Is your packaging line built for connected packaging?
RFID, QR codes, and 2D barcodes are reshaping CPG operations. See how leading brands are adapting.
Read More
Is your packaging line built for connected packaging?
Retail multipack suppliers, all in one place
25+ vetted systems for cups, tubs, and bottles — shrink, paperboard, banding, clip, and more. Free download.
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Retail multipack suppliers, all in one place
Products
METTLER TOLEDO's X56 DXD+
METTLER TOLEDO Introduces X56 DXD+ Dual Energy Photon-Counting X-ray System with AI Capabilities
See METTLER TOLEDO's X56 DXD+, which detects low-density contaminants in packaged products while performing quality checks at speeds of up to 500 products per minute, at PACK EXPO International in Booth 2122!
Premade Pouch Filling and Sealing System
Labthink International, Inc. will be at PACK EXPO International
More Products
In Print
Packaging World July/August 2026
July/August 2026
Packaging World May/June 2026
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Packaging World Jan/Feb 2026
Jan/Feb 2026
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Sustainability
SPC Impact 2026 Examines Packaging's Path Forward
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Labeling
RFID, QR, and NFC: Labeling for connected packaging
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E-commerce/D2C packaging
What Walmart, Amazon, and Google Know About the Future of Safe Package Transit
Sunrise 2027
Coding & Marking
Inside Sunrise 2027: Packaging’s Role in the Digital Shelf Revolution
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