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Advanced Recycling Content: What You Should Know

Advanced recycling, also known as chemical recycling, is making a name for itself within the recycling space. Check out our curated list of content on this topic so you can learn how this method produces materials that are indistinguishable from virgin plastics. You’ll also read how used plastics are recaptured and remanufactured into new plastics and products -- all through advanced recycling.
Reusable/Returnable
Cruise Line’s Breakfast Room Service Gets More Sustainable
As part of its Sail & Sustain sustainability program, Norwegian Cruise Line rolls out reusable Bento box-style serviceware for in-room breakfast service that uses certified circular PET.
December 10, 2024
The new Bento box-style serviceware used for in-room breakfast service onboard Norwegian Cruise Line’s ships is reusable up to ‘potentially thousands of times’ and is made from 50% recycled PET from molecular recycling.
Recycling
Global Brands Experiment with Advanced Recycled Materials
Cadbury, Churchill Container, L’Occitane, and PepsiCo explore advanced recycling technologies to help meet their commitments for less virgin plastic and more PCR material in their packaging.
August 2, 2024
The advent of advanced recycling technologies has opened up the potential for abundant new sources of PCR plastic.
Recycling
PepsiCo’s Sunbites Bag Uses 50% Chemically Recycled Content
Available in the U.K. and Ireland, the bag is the result of a collaboration of multiple supply chain partners and helps PepsiCo close the loop between plastic and recycled content.
July 31, 2024
A new snack bag for PepsiCo Europe’s Walkers Sunbites chip brand in the U.K. and Ireland is made from 50% recycled content from chemical recycling technology.
Recycling
Souvenir Stadium Cups Use 50% rPP from Purification
Churchill Container tests the viability of incorporating polypropylene recycled through a purification process into its reusable souvenir cups for stadiums and entertainment venues.
July 29, 2024
Churchill Container’s Erik Johnson holds one of the cups made from 50% recycled content from PP purification along with a container of PureFive resin.
Recycling
Cadbury Uses Certified-Circular BOPP for Chocolate Bars
Cadbury Australia uses chemically recycled content produced through pyrolysis for 500 million of its chocolate bar wraps.
July 26, 2024
Cadbury will be using 1,000 metric tons of certified circular BOPP leveraging ExxonMobil’s Exxtend technology to package approximately 500 million family-sized Dairy Milk Chocolate blocks.
Recycling
L’Occitane Cosmetics Bottle Uses 100% Enzymatically Recycled Content
European companies collaborate to produce a fully circular, 100% rPET shower oil bottle made from enzymatically recycled materials that reduce CO2 emissions by 57% versus virgin PET.
June 5, 2024
L’Occitane is using PET bottles made entirely from enzymatically recycled PET waste for its Amande shower oil range.
Sustainability
How Advanced Recycling is Trying to Address the Plastic Waste Problem
Learn how used plastics are recaptured and remanufactured into new plastics and products through advanced recycling. And learn how this method produces materials that are indistinguishable from virgin plastics.
January 3, 2024
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Sustainable Packaging
The Future of Plastic Recycling: Mechanical and Chemical Pathways
At the recent Advanced Recycling Conference, Dimitri Daniels of GreenDot outlined the company’s strategy for enhancing plastic recycling through mechanical and chemical processes.
December 6, 2023
Dimitri Daniels, vice president Chemical Recycling and Upgrading for GreenDot
Sustainable Packaging
Charting a Course for Chemical Recycling in Europe
At the recent Advanced Recycling Conference in Cologne, Germany, John Sewell of Chemical Recycling Europe outlines what’s needed to make chemical recycling a success story.
December 4, 2023
John Sewell, secretary general of Chemical Recycling Europe (CRE)
Sustainable Packaging
Study: Advanced Recycled Plastic Reduces GHGs
A study from Argonne National Laboratory indicates that advanced recycling of post-use plastic through pyrolysis can reduce greenhouse gas emissions up to 23%.
October 19, 2023
Argonne Advanced Recycling Study
Flexible packaging
Chemical Recycling Closes the Loop for Arla’s Cheese Maturing Bags
A pilot conducted by Arla Foods results in a circular packaging for the cheese maturing bags used by the dairy foods company.
October 10, 2023
Arla Foods Sustainable Packaging
Sustainable Packaging
Column: Should We Call it Advanced, Chemical, or Molecular Recycling?
What's in a name? It depends on who you ask, but "advanced" seems to be emerging as the preferred descriptor of a host of new recycling technologies. Let's find out how the public views them.
August 7, 2023
(from left) John Avolio of NOVA Chemicals leads a brand owner panel of LEGO's Drew Felz, Peapod and Ahold's Mike Roxas, Mars Petcare's Barnaby Wallace, and Adrianna Wolf of McCain Foods.
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Top Stories
From plain pack stock image (left) to a (hypothetical) branded prototype, shown in context on a shower shelf (right), AI artwork and context images now take minutes, not weeks.
Digital Transformation
How AI Is Rewriting the Rules of New Product and Package Testing
Virtual prototypes, e-commerce mockups, and rapid A/B tests now let brands gauge demand in days, not months. It's transforming how teams design, validate, and launch new products and packaging.
USPP’s new position paper outlines when physical or chemical recycling are appropriate, why mechanical recycling remains the priority, and what safeguards are needed to protect communities and support true circularity.
Recycling
USPP Clarifies Physical and Chemical Recycling’s Place in Circularity
A canned beverage manufacturer used a digital twin of its case and tray packing line to diagnose a persistent “yo-yo effect” fault. By testing virtually instead of on the live line, the team accelerated troubleshooting 10×, reduced downtime by 52%, and improved OEE by 14%.
Digital Transformation
How These Two CPGs Boosted OEE and Speed With Digital Twins
Dwayne Negron, digital twin capability manager at Kalypso, a Rockwell business, noted that more end users are “bringing in digital twin requirements on first pass to their contracts.
Digital Transformation
Live from Automation Fair: What CPGs Should Ask OEMs About Digital Twins
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