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A Brighter, Whiter Coated Recycled Paperboard

Graphic Packaging International’s new PaceSetter Ranier coated recycled paperboard offers the features of SBS combined with recycled content.

Graphic Packaging International's new PaceSetter Rainier paperboard offers many of the characteristics of SBS in combination with recycled content.
Graphic Packaging International's new PaceSetter Rainier paperboard offers many of the characteristics of SBS in combination with recycled content.


At its PACK EXPO Las Vegas booth, Graphic Packaging International is featuring its new coated recycled paperboard (CRB) innovation, PaceSetter Rainier. Named after Mount Rainier, known for its pristine white snow-capped summit, the new paperboard offers many of the characteristics of solid bleached sulfate (SBS) in combination with recycled content.

“One of the big trends that we see is the increase in the desire to have packaging made out of recycled content [paperboard], but one of the really big challenges with recycled content is that, while it’s fantastic, it doesn’t always work for every purpose just from a shelf-appeal standpoint because it has a brown appearance,” explained Jeannine Scherzer, marketing director at Graphic Packaging International, LLC. “For brands that want to have a really bright, impactful carton, having a slightly duller paperboard isn’t going to work for that. But now we’ve figured out how to make a recycled sheet that’s pretty bright white.”

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