With a name reportedly inspired by the “Apotheca,” a mysterious place where wine was blended and stored in 13th-century Europe, Apothic Red is described as “a smooth red wine with a hint of intrigue.” A brand of Apothic Wines of Modesto, Calif., Apothic Red features “alluring notes” of black cherry, mocha, and vanilla, a dusky combination that led to its becoming the bestselling red blend in the wine category not long after its launch in 2009.
Available for its first decade in a 750-mL glass bottle, Apothic Red debuted in a single-serve, 250-mL aluminum bottle with aluminum twist cap from Trivium Packaging in May 2019. “Apothic has amazing, passionate fans who have shown us that they enjoy Apothic Red on their own terms—regardless of location or occasion,” shares Apothic Head of Marketing Christine Jagher. “We wanted to give those fans another convenient way to enjoy, and these new twist-cap aluminum bottles give them that.”
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The mini, Burgundy-shape bottle is darkly mysterious, decorated with the same graphics as its glass-bottle counterpart. The bottle is black, with the brand’s logomark, an uppercase A surrounded by metallic-red medieval-style scrollwork, positioned along the side. Front-panel copy is sparse, with the word “Apothic” in white and “Red” in metallic red. The twist-style closure uses the same red, with the brand logomark in black on the top.
The single-serve size is sold in a two-pack, packaged in a paperboard carrier die-cut at the top in a complementary scrollwork pattern.
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Says the company, “The aluminum bottles give customers a lightweight, portable way to enjoy its ever-popular red blend wherever they go—from bonfires on the beach to parties in the park. Sold in two-packs, consumers have the option to share with a friend (or keep both for themselves), and the convenient screw cap allows for consumption at their own pace. Apothic’s Red Blend now goes boldly anywhere you do.”
Apothic Red in an aluminum bottle two-pack is available nationwide for a suggested retail price of $9.99.
