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Buskro, a global provider of industrial inkjet printing and personalization solutions, has announced a strategic partnership with Francisco Soto, who joins the company as Business Development Manager for Latin America & Caribbean. In this role, Francisco will support Buskro’s continued international expansion by driving business development initiatives across Mexico, Central America, South America and the Caribbean. His focus will include regional market development, channel partner collaboration, executive-level customer engagement, and localized go-to-market strategies aligned with Buskro’s global growth objectives.
Francisco brings more than 22 years of executive-level sales and international business development experience, along with fluency in English, Spanish, and Brazilian Portuguese. He has built an extensive professional network across the Americas and is recognized for his culturally fluent, relationship-driven approach to business development.
Kyle Kropman, Sales & Marketing Leader at Buskro, commented: “We’re very excited to welcome Francisco to the Buskro team. From the outset, there has been strong chemistry in our partnership, and we see clear alignment in how we approach customers, markets, and long-term growth. Francisco’s regional expertise and relationship-driven mindset will be instrumental as we continue to expand our presence throughout Latin America.”
This partnership enables Buskro to support customers and partners with localized expertise while delivering scalable, ROI-focused inkjet solutions across international markets.
Buskro Announces Frank de Jonge as Sales and Marketing Lead – Europe
Buskro Ltd. also announces the appointment of Frank de Jonge as Sales and Marketing Lead for Europe.
Frank brings extensive experience in digital printing and packaging, along with a well-established network across the European market. With a proven track record in sales leadership and business development, he has a strong understanding of how to drive growth in complex regional markets. He will play a key role in expanding Buskro’s presence across Europe.
In this role, Frank will lead Buskro’s European sales and marketing initiatives, with a focus on accelerating growth in packaging and labeling. He will also support the introduction and expansion of Buskro’s latest innovation, the Argo printhead, as demand continues to grow for high-performance, scalable inkjet solutions.
“Frank understands the market, the customers, and what it takes to win,” said Kyle Kropman, Sales & Marketing Leader at Buskro. “As we continue to expand globally, his leadership will be instrumental in bringing our next-generation technologies to market and strength-ening our position in Europe.”
The Argo printhead represents a significant advancement in Buskro’s inkjet platform, engineered to meet the evolving needs of packag-ing converters and manufacturers seeking reliable, high-quality, and flexible printing solutions.
“I’m excited to join Buskro at this stage of growth,” said Frank de Jonge. “Buskro combines over 50 years of inkjet expertise with strong software and machine design, allowing the team to deliver highly customized solutions. The flexibility of the platform - from food-safe aqueous inks to high-performance UV LED curing - paired with the modularity of Argo creates a compelling value proposition. Argo enables a low-capex entry point with the ability to scale, giving packaging converters and manufacturers a powerful and affordable way to bring variable data printing and late-stage personalization in-house.”
Buskro continues to build on its reputation for delivering robust, high-resolution inkjet systems, including the Quantum platform, while advancing new technologies like Argo to meet the future needs of the industry.
