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B&R sponsors future workforce with new pavilion, student contest

'Investing in the future of packaging innovation’ cites B&R’s Marc Ostertag, is the reason why the automation provider will sponsor the all-new PACK EXPO Education Pavilion and the Student Design Contest.

B&R Student Competition
B&R Student Competition

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PACK EXPO is changing to make the experience more interactive, focused on show goers’ agendas, and easier to navigate. Pavilions are one of PMMI’s strategies, and B&R Industrial Automation (Booth S-5111) has stepped up to sponsor the new PACK EXPO Education Pavilion as well as the student design contest.

The pavilion’s central location and seating areas will let students, recent graduates, educators and hiring managers meet each other in an environment conducive to dialogue. As the exclusive sponsor, B&R will even staff a human resources kiosk where mechanical, electrical, computer science and mechatronics engineering students can learn about career opportunities in automation.

“This is all about investing in the future of packaging innovation,” says B&R president Marc Ostertag. “It’s why we run a 12-week, hands-on engineering ‘boot camp’ for our new hires. It’s why we’re actively contributing content to the PMMI Education and Workforce Development Committee’s new mechatronics curriculum. And it’s why we participate in mechatronics programs such as Purdue Calumet’s groundbreaking packaging machinery curriculum.”

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