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OpX one year after the rebrand

How an updated brand is driving industry-wide adoption of operational best practices.

OpX logo
OpX logo

In today’s complex manufacturing environment, staying ahead of the latest technology, regulations, and best practices is a constant challenge for consumer packaged goods (CPG) companies and original equipment manufacturers (OEMs). To address key issues, the OpX Leadership Network, convened by PMMI, The Association for Packaging and Processing Technologies, was created to bring together these groups to identify solutions and influence standards. After four years of collaboration and improving supply chain operational performance, the forum is experiencing its most successful year ever due to a refreshed brand and increasing adoption of its industry guidelines.

Beginning in 2011 as the Alliance for Innovation and Operational Excellence (AIOE), the group grew to over 170 professionals. As its resources began to gain traction in the industry, a rebrand was needed to better reflect the group’s core values and benefits. In early 2015, AIOE became the OpX Leadership Network—a name that portrays a dynamic community dedicated to improving operational excellence in a “do more with less, faster paced environment.”

Along with a new name, logo, and enhanced messaging, the OpX Leadership Network revamped its website to be more practical and engaging to the industry. The interactive site includes downloadable reports, access to webinars and presentations, and opportunities to join users and solutions groups. After just one year as the OpX Leadership Network, the community continues to receive industry exposure through thousands of downloads of its most popular reports and hundreds of companies adopting its innovative solutions.

The OpX Leadership Network’s Total Cost of Ownership Playbook and Checklist (pwgo.to/2290) exploded in popularity in 2015, resulting in the group’s most downloaded report. These guidelines break down the ongoing costs that factor into the true cost of running machinery—from design and application through maintenance and environmental concern—to allow CPGs and OEMs to move the discussion beyond the price tag to focus on the Total Cost of Ownership (TCO).

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