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Sanofi-Aventis speaker addresses the pros and cons of serialization methods

Product integrity, authentication, and identification are three key principles in an efficient anti-counterfeiting strategy.

Product integrity pertains to the manufacturer’s pack throughout the entire supply chain. Product authentication involves the employment of overt and covert features. Product identification points to serialization at the unit level in order to identify secondary packs for pharmaceuticals. By incorporating these elements, you’ll increase the protection of your product. 

That overview comes from Jean-Marc Bobeé, Doctor of Pharmacy, Sanofi-Aventis Industrial Affairs, during his Feb. 16 presentation at Pharmapack 2012 in Paris. This article is based on that presentation.

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