Angela Morris, a 27-year package design veteran, has developed a way to
use wool as an insulator of perishable packaged goods. Woolcool is an
eco-friendly packaging that could replace polystyrene and polyethylene.
Woolcool offers many advantages to plastic packaging: sustainability—22
million shearable sheep in the UK grow new fleece every year; wool does
not give off toxic gasses—which plastic does even in storage; wool is
completely recyclable—can be composted or reused; and of course, it is
twice as effective as plastics at keeping heat out of packages! One
disadvantage? Woolcool boxes cost 50% more than polystyrene
alternatives.
Business.timesonline.co.uk, www.woolcool.com
Business.timesonline.co.uk, www.woolcool.com
