Value for their money is a much more important factor when choosing where to shop —65 percent of Indian shoppers cited this as their top priority.
Source: www.indianexpress.com
Also in India, lower priority placed on "green" choices...
Only 21 percent of Indian consumers ranked environmentally-friendly stores and using recyclable bags or packages as the most important consideration for their grocery store choices, compared to 28 percent globally.
Feb 13, 2008
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