Bronco Wine Co., Ceres, CA, a supplier of varietal wines, is establishing a strong position in the single-serve, 187-mL wine category with the adoption of lightweight PET bottles from Amcor Rigid Plastics. Bronco, the fourth largest winery in the U.S., recently made a switch from glass to PET to further penetrate the retail and airline markets and capitalize on PET’s glass-like clarity, portability, sustainability advantages.
Bronco has witnessed strong sales growth in the retail and airline business thanks to the consumer acceptance of these convenient bottles, which also feature resealability through aluminum screw-cap closures from Amcor Flexible Capsules. Wine packaged in PET bottles can be sold at parks, concerts, and other outdoor venues, while airlines are also drawn to the lightweight and sustainability benefits, according to Fred Franzia, president of Bronco Wine Co. “We’ve added customers in the on-sale (restaurants, bars) and off-sale (retail) segments, plus increased sales with our airline customers,” he explains. Franzia, adding that the increased sales in the 187-mL package have come with the Crane Lake, Red Truck, Coastal Ridge, Hacienda, Harlow Ridge, and ForestVille brands.
