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New developments in holography find apps in packaging

Here are some of the latest developments in holography from around the world, including one eye-catcher and another that puts the seal on an effective anti-counterfeit strategy.

Procter & Gamble rely on holography to give their Fusion Proglide package some powerful shelf impact
Procter & Gamble rely on holography to give their Fusion Proglide package some powerful shelf impact

This technology, supplied by US-based Breit Technologies (www.breit-tech.com) but originating from UK company Foiltone Ltd, is a decorative coating process that integrates ‘casting’ and ‘curing’ techniques to form a consistent high-quality surface that can include ultra high gloss, matte, and holographic finishes on a variety of substrates. A UV-curable resin is applied to the substrate and the holographic relief pattern is pressed into this from a reel of holographic film. The resin is cured under UV light while in contact with the holographic film, which is then detached and rewound.

Cast & Cure is also environmentally friendly. Using ultraviolet inks and coatings ensures there are no undesirable and harmful VOCs (Volatile Organic Compounds). It also can make packages more recyclable by eliminating the laminated metallized films used in traditional holographic processes. The most significant benefit is this is all achieved at a fraction of traditional costs.

We are already seeing how Cast & Cure’s potential for applications in the decorative print market is beginning to emerge as more and more packaging designers and suppliers realize the marketing and design benefits for incorporating product branding, as well as the anti-counterfeiting and authentication advantages. Global brand leader Procter & Gamble has made it a central feature of the attractive packaging for its Gillette Proglide Fusion Power, launched at the beginning of the year. The vertical holographic rainbow lines on the square box in which the replacement cartridges and razor pack sit have been designed to catch the eye.

Cast & Cure is a technology to keep an eye on. Look for additional applications in cosmetics, food and drink, and pharmaceutical packaging. Applications of this new generation of holographic decorative coating will also surface in areas outside of packaging like greeting cards and DVD packs.

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