Article provided by the International Hologram Manufacturers Association

Recycling
New developments in holography find apps in packaging
Here are some of the latest developments in holography from around the world, including one eye-catcher and another that puts the seal on an effective anti-counterfeit strategy.
June 29, 2011
Procter & Gamble rely on holography to give their Fusion Proglide package some powerful shelf impact
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Scott Byrne (center right), VP of global sustainability at Sonoco, described how converters are taking on a central role in helping brand owners (deemed producers under EPR) gather that information.
Recycling
Brands and Converters Align on EPR Data Demands
Converters and brand owners are mapping packaging composition in unprecedented detail. Accurate data is becoming the foundation for EPR compliance, recycled-content targets, and future package design.
Jeff Fielkown (left), CEO of the Circular Action Alliance, and Lynn Dyer, Executive Director of AMERIPEN, agree that when EPR is done carefully, with adherence across brand producers, recycled material end markets can look a lot more stable and attractive.
Recycling
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Microsoft's Kevin Marshall speaks at London Packaging Week about how inclusive design principles are transforming the company’s approach to packaging.
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