Microsoft has been a major influence in computer software, and as Tech Radar.com reports it is extending its reach into packaging in the category Microsoft blogger Brandon LeBlanc writes that the new packaging for Windows 7 reduces package weight by 37% and improves the econometrics score by 50%, compared with the brand’s previous packaging. Any packaging improvements that can help consumers better navigate this category is a good thing, and if they also address sustainability considerations, so much the better.
The evolution of Windows software packaging
Packaging for Microsoft’s ubiquitous software has gone from bland to engaging over the past 24 years. The latest evolution is for Windows 7, and it follows the current trend of simplification in design.
Oct 23, 2009
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Machinery Basics
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Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
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Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
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