Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Seven packaging resolutions for 2007

Yes, I’m sick of hearing about (and breaking) the typical resolutions, but it’s worth pondering these packaging resolutions from JoAnn Hines, self-proclaimed “packaging diva.”

1. Think like the customer. What annoys you about product packaging? Think about what packaging attributes you like and why.
2. Understand your target market. Does your packaging connect with the consumer in a meaningful way?
3. Learn from bad packaging. Examples: Fabuloso’s cleaning product whose packaging looks like a beverage, and Wolfgang Puck’s self-heating latte can.
4. Learn from good packaging. Pet food, bottled water, and luxury consumable goods represent hot packaging categories.
5. Create brand extensions through innovation. Wish-Bone Salad Spritzers in a spray pump bottle and Laughing Cow Cheese in a squeeze bottle are examples of innovative packs that go beyond “new and improved.”
6. Stay on top of industry trends. Two to watch in 2007: environmental sustainability or “green” packaging, and private-label growth.
7. Think big picture. With the Internet, some of the hottest brand searches are from outside the U.S.A. Your packaging better keep up.

The bottom line: The consumer is king/queen. If they demand things as to your product packaging, resolve to listen to them. For more information, visit www.packaginguniversity.com/blog

2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms