SunChips fiasco: a missed opportunity?

Nov 13, 2010

Frito-Lay has pulled most of the plant-based, compostable packaging for its SunChips snack chips in response to consumer complaints that the bag was too noisy. Chrzan speculates on whether Frito-Lay could have salvaged the investment by turning the offending noise into the brand's "badge of honor."
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SunChips fiasco: a missed opportunity?

Greener Corporation

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Quality Control Masters: The Ultimate Guide to Packaging Inspection Equipment

A Look into the World of Cartoning Equipment

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Icy Hot's Scratch-and-Sniff Carton Solves a Shelf Problem

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