Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.

Oceana Condemns Coca-Cola’s Failure on Reusable Packaging

Coca-Cola's reusable packaging efforts remain stagnant at 14%, drawing criticism from one of the world's largest international advocacy organizations and raising concerns about its ability to meet its 2030 goals.

According to the Break Free From Plastic Brand Audit, Coca-Cola has been identified as the world’s top plastic polluter for the last six years.
According to the Break Free From Plastic Brand Audit, Coca-Cola has been identified as the world’s top plastic polluter for the last six years.
Getty Images
  • Coca-Cola is currently only using 14% reusable packaging
  • Coca-Cola pledged to reach 25% reusable packaging by 2030
  • Oceana wants Coca-Cola to pledge to improve its rate and disclose how




According to a recent release from Oceana, Coca-Cola has reported that the percentage of its total beverage volume sold in reusable packaging in 2023 remained at 14%, unchanged from the previous year. This update comes two years after the company pledged to reach 25% reusable packaging by 2030, a nearly 10-percentage point decrease from its 2021 levels. The lack of progress follows a 2-percentage point decrease in reuse from 2020 to 2022, and declining sales of beverages in reusable packaging reported by most of the company's largest bottlers earlier this year.

Oceana has called on Coca-Cola to disclose its plan for meeting its reuse goal by the 2030 deadline. The environmental organization highlighted the company's recent issues at the Paris 2024 Olympics, where millions of servings of beverages were poured into reusable cups from single-use plastic bottles, leading to widespread criticism.

Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report
Smart Filling Equipment Selection Guide
Discover the six critical factors that determine filling equipment success and avoid costly selection mistakes that drain profits.
Read More
Smart Filling Equipment Selection Guide