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WG & CPMA to Develop Sustainable Produce Packaging Guidelines by Dec. 2025

A new working group spearheaded by the organizations will create guidelines to unify North American supply chain protocols.

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Western Growers (WG) and the Canadian Produce Marketing Association (CPMA) launched a working group in late June to address the evolving landscape of packaging requirements imposed by governments and retailers throughout North America.

Dozens of grower associations from across North America convened to discuss the current state of produce packaging and outline goals for the Sustainable Produce Packaging Alignment for North America (SPPA). SPPA will develop unified guidelines for use across the North American fresh produce supply chain, with a target completion date of December 2025.

“Packaging is key to ensuring the quality, affordability, and safety of fresh produce,” said Western Growers President and CEO Dave Puglia. “Consumers are requesting high-quality fresh produce from our growers and changes in packaging. As such, the industry is facing new and aggressive demands from both the public and private sector – demands that are often in conflict with each other and don’t fully recognize industry realities and progress. The intersection of sustainability with packaging must be addressed for the continued trade with our most important partners and continued availability of nutritious foods for consumers.”

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