CalRecycle has appointed Circular Action Alliance (CAA) as the Producer Responsibility Organization (PRO) for California's Plastic Pollution Prevention and Packaging Producer Responsibility Act (SB 54, Allen, Chapter 75, Statutes of 2022). This designation positions CAA as a key player in assisting single-use packaging and plastic food service ware producers in adhering to California’s Extended Producer Responsibility (EPR) law. SB 54 mandates that producers join a PRO to fund recycling efforts and manage end-of-life considerations for their products.
Charlie Schwarze, CAA Board Chair and Senior Director of Sustainability at Keurig Dr. Pepper, expressed that being chosen to implement the state's EPR program aligns with their mission to support a circular economy for packaging in the United States. CAA, which includes leading companies from various sectors, aims to provide compliance services, foster collaborative innovation, and enhance recycling systems for businesses and consumers.
