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Survey Says Consumers Prefer Paper Packaging

Consumers are increasingly choosing paper packaging for its environmental benefits, recyclability, and convenience.

Nestlé's use of engineered paper for Smarties packaging shows that companies are attempting to meet consumer demand for paper-based packaging.
Nestlé's use of engineered paper for Smarties packaging shows that companies are attempting to meet consumer demand for paper-based packaging.

The Paper Manufacturers Association of South Africa (Pamsa) conducted a global study of 16 countries and the “Trend Tracker Survey,” revealed that most consumers prefer paper packaging for their online orders, citing its environmental benefits and ease of recycling. This preference is not just a passive inclination or an online-only preference as many consumers are actively adjusting their habits to incorporate more paper-based packaging solutions.

The survey, conducted by Two Sides, delves into consumer attitudes towards print, paper, and packaging, with a keen eye on environmental consciousness and online shopping habits.

The attributes of packaging materials were scrutinized by consumers, who rated them against various criteria. Paper and cardboard emerged as the preferred materials in most categories, including environmental friendliness, cost-effectiveness, and practicality. This preference is not without merit, as the recycling rates for paper and paper packaging are significant, though still trailing behind metal packaging.

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New e-book on Flexible Packaging
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New e-book on Flexible Packaging