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Coca-Cola's New Minute Maid Range Uses Sustainable Carton, Kyocera Plastic-Free Knife Packaging, Ocean's Halo Trayless Seaweed Packs

See a few examples of material adjustments for sustainability from Coca-Cola, Kyocera, and Ocean's Halo from ThePackHub’s February Packaging Innovation Briefing Report.

Coca-Cola's new range of Minute Maid drinks is packaged in Tetra Pak's Tetra Stelo Aseptic carton.
Coca-Cola's new range of Minute Maid drinks is packaged in Tetra Pak's Tetra Stelo Aseptic carton.
ThePackHub

The packaging continues to see a lot of change of materials driven largely by sustainability objectives.  Plastic replacement is still top of the agenda for many brands and retailers as they look to switch out of the material to solutions that may offer a better environmental footprint or at least be better received by anti-plastic focused consumers.

Learn more about ThePackHub's Innovation Zone here.

Coca-Cola's new range of Minute Maid drinks is packaged in Tetra Pak's Tetra Stelo Aseptic carton.Coca-Cola's new range of Minute Maid drinks is packaged in Tetra Pak's Tetra Stelo Aseptic carton.ThePackHubCoca-Cola Launches Minute Maid Fruit Drink in Latest Tetra Pack Aseptic Carton Development

Global beverage giant Coca-Cola has announced that it is to launch a new Minute Maid range of fruit-based drinks in India in Tetra Pak’s latest innovation, the Tetra Stelo Aseptic. The new pack is described as a unique, tall, rounded, seamless package designed to create tangible differentiation in the market. Tetra Pak says that Tetra Stelo Aseptic cartons are paper-based, recyclable and have a lower carbon footprint compared to other packaging alternatives, as validated by various Life Cycle Analyses conducted across the world. The package also comes with WingCap30, one-step opening with DIMC (Direct Injection Moulding Concept) technology that the company says ensures a perfect grip and a great pouring experience. Tetra Pak will also be supplying the processing and filling equipment. The new tall, rounded, seamless package is designed to create tangible differentiation in the market for the new benefit-led Minute Maid range –Honey Infused & Vita Punch variants.

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