Coca-Cola’s ‘Recycled Records’ Highlights Music Sampling & Recycling’s Shared Values

The Coca-Cola Company teamed up with two legendary names in music sampling, Mark Ronson and Madlib, to bring a bold musical experiment to life with the launch of “Recycled Records.”

The campaign introduces an original EP made up of the sounds taken from the bottle-to-bottle recycling process, alongside a versatile sound library and engaging short film. Not only will fans be able to listen to these uniquely made tracks, but they’ll also have the ability to re-mix the very same sound library used by the two musical legends into innovative compositions of their own through an interactive digital beat machine.