Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Counting Down the Top 10 articles of 2021 - #10: Magnum Tub First with Certified Circular Plastic

Based on online clicks and unique page views, we are counting down the Top 10 articles of 2021. Anne Marie Mohan's report on an ice cream application using advanced recycling comes in at #10.

Unilever’s Magnum ice cream brand is the first in the category to use recycled plastic in its packaging. In August 2020, it rolled out 7 million tubs made from 100% certified circular PP throughout Europe.
Unilever’s Magnum ice cream brand is the first in the category to use recycled plastic in its packaging. In August 2020, it rolled out 7 million tubs made from 100% certified circular PP throughout Europe.

Anne Marie Mohan reported in January 2021 that this indulgent ice cream brand pioneers the use of recycled plastic, with the material sourced from mixed plastic waste converted to plastic resin feedstock through advanced recycling.

Creating a circular economy for single-use plastic packaging has become the rallying cry for Consumer Packaged Goods companies around the world. To comply with the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, many top multinationals have committed to ambitious goals around reducing their use of virgin plastic as a way to address plastic waste and pollution at its source.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms