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Avocado Cartons and Pet Food SIOC Among New Formats for E-Comm Packaging

See new trends in e-commerce packaging from ThePackHub’s November Packaging Innovation Briefing Report.

Crisp/Avojoy sustainable pack for avocados
Crisp/Avojoy sustainable pack for avocados
ThePackHub

E-commerce is shaping packaging innovation. The COVID 19 pandemic has given the channel a significant boost with the demand for online specific packaging continuing to be important. As the market begins to scale, there are increasing opportunities for brands and retailers to offer packaging solutions tailored first and foremost for this channel rather than being replications of the packs bought physically instore. Packaging designed for the e-commerce channel does not need to have the same security measures. The purchase decision is on a screen so bright on pack messaging is not necessary, and packs do not need to be explicitly designed to be attractive for the supermarket shelf.
Learn more about ThePackHub's Innovation Zone here.

Crisp/Avojoy sustainable pack for avocadosCrisp/Avojoy sustainable pack for avocadosThePackHubOnline Retailer Creates Recyclable Pack for Avocados at Different Ripeness Stages

Netherlands online supermarket Crisp is collaborating with avocado producer Your Avojoy to create a sustainable pack for avocados made from cardboard and looks not dissimilar to an egg carton. The pack contains three avocados, which are all at a different stage of ripeness, with two that can be eaten straight away, and the third to be saved for later when it is riper. The purpose of this is for the customer to make fewer and less frequent orders per week, therefore saving greenhouse gas emissions and transport costs. Also, many consumers may not want to consume all their avocados in one sitting helping to help reduce food waste. The pack is also recyclable, further reinforcing the sustainability of the pack.

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