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New D2C Cleaning Products: Refillable, Non-Toxic, and Counter-worthy

Blueland takes its first step toward transforming consumer shopping habits, with elegant, reusable bottles for cleaning products sold in a concentrated tablet format through e-commerce.

Blueland

For consumers looking for more-natural, less-toxic household cleaning products that take into account reduced packaging as well, they’re in luck. In the last couple of years, several companies have launched direct-to-consumer products that offer reusable containers paired with concentrated detergent refills shipped in eco-friendly packaging. New York City-based Blueland is among them.

But co-founder and CEO Sarah Paiji Yoo says she doesn’t mind the competition. “We love that other brands are also encouraging consumers to consider refillable packaging, instead of single-use packaging, to push all of us towards a fundamental change in how we shop and consume,” she shares.

Blueland’s mission, the company says, is to reimagine all categories of household packaged goods with innovative form factors and environmentally responsible packaging—starting with cleaning products. With The Clean Essentials kit, which contains three reusable Forever Bottles for cleaners, one Forever bottle for foaming hand soap, and four tablets of powdered, concentrated detergents for Multi-Surface, Glass + Mirror, Bathroom, and Foaming Hand Soap, Blueland hopes to eliminate 100 billion single-use plastic bottles in the U.S. alone.


Video: Tom Szaky of Loop and Kelly Murosky from Seventh Generation discuss returnable and reusable packaging options during PACK EXPO Connects last fall. Watch here.

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